Overview
Asky is an AI Search Optimization platform designed to help brands understand and improve their visibility across AI-powered search systems.
What is AI Search Optimization?
Traditional SEO focuses on ranking in Google’s search results. AI Search Optimization (AISO) is the practice of ensuring your brand appears accurately and favorably when people ask AI assistants questions.
When someone asks ChatGPT “What’s the best project management tool?” or asks Perplexity “Compare CRM platforms for startups,” the AI generates a response based on its training data and real-time web searches. Whether your brand appears in that response—and how it’s described—directly impacts your visibility and credibility.
Studies show that over 40% of product discovery now begins with AI assistants rather than traditional search engines. This shift is accelerating.
The Shift from SEO to AISO
| Traditional SEO | AI Search Optimization |
|---|---|
| Rank for keywords | Appear in AI responses |
| Optimize meta tags | Optimize for citations |
| Build backlinks | Build AI training presence |
| Track SERP positions | Track AI mention frequency |
| Focus on Google | Focus on ChatGPT, Claude, Perplexity, Google AI |
Core Capabilities
AI Search Monitoring
Track when and how AI systems mention your brand:
- Multi-platform tracking: Monitor ChatGPT, Claude, Perplexity, and Google AI Overviews simultaneously
- Search term monitoring: Set up monitors for queries relevant to your business
- Real-time responses: See actual AI responses to your monitored queries
- Citation tracking: Understand which sources AI systems cite when mentioning you
- Sentiment analysis: Gauge whether mentions are positive, neutral, or negative
Competitive Intelligence
Understand your position relative to competitors:
- Competitor tracking: Monitor how competitors appear in AI responses
- Share of voice: Compare mention frequency across brands
- Auto-discovery: Automatically identify competitors mentioned alongside your brand
- Categorization: Organize competitors as Direct, Indirect, or Partners
Crawler Tracking
See when AI systems access your website:
- Bot detection: Track GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, and other AI crawlers
- Real-time logging: See crawler activity as it happens
- Path analysis: Understand which pages AI bots find valuable
- Live retrieval tracking: Detect when ChatGPT fetches your content in real-time to answer questions
Content Generation
Create content optimized for AI discovery:
- AI-powered workflows: Generate blog posts, articles, and case studies
- Technical audits: Analyze your website’s readability and structure
- Publishing integration: Publish directly to WordPress or Webflow
- Content library: Manage all generated content in one place
Knowledge Base
Manage your brand information:
- Brand profile: Define your brand name, description, industry, and target audience
- Keywords: Manage terms you want to be associated with
- Website pages: Track your content inventory and embeddings
- Auto-analysis: Asky automatically analyzes your website during onboarding
Next Steps
Ready to get started? Follow the Quickstart guide to set up your first brand and monitor.
Or dive deeper into Key Concepts to understand the terminology used throughout Asky.