Overview

The #1 full suite to track and improve AI-visibility - all in one place.

Asky is an AI Search Optimization platform that helps brands measure, understand, and improve their visibility in AI-generated answers.

As AI assistants increasingly replace traditional search as the starting point for discovery, brands must ensure they appear accurately, prominently, and positively when AI systems recommend products, services, and solutions.

Asky provides the tools to monitor how AI systems talk about your brand, analyze the sources they rely on, and optimize your content to improve AI visibility over time.

What is AI Search Optimization?

Traditional SEO focuses on ranking websites in search engine results.

AI Search Optimization (AISO) focuses on ensuring your brand appears within AI-generated answers. The concept is also often called Generative Engine Optimization (GEO) or AI visibility optimization, as the industry is still converging on common terminology.

When users ask AI systems questions such as:

• “What’s the best project management tool?”
• “Compare CRM platforms for startups.”
• “Which HR software is best for growing companies?”

AI systems like ChatGPT, Claude, and Perplexity generate answers based on a combination of:

• training data
• indexed web content
• cited sources
• contextual reasoning

Whether your brand appears in these responses—and how it is described—directly impacts discoverability, credibility, and purchasing decisions.

Increasingly, users trust the AI’s answer instead of browsing multiple search results. This means being mentioned in AI responses is becoming as important as ranking on Google.

The Shift from SEO to AI Visibility

Search behavior is rapidly evolving from link-based discovery to answer-based discovery.

Traditional SEO focuses on optimizing pages for search engine rankings.

AI Search Optimization focuses on ensuring your brand becomes part of the generated answer itself.

Instead of asking “Where does my page rank?”

Companies now ask “Does the AI mention my brand when users ask relevant questions?”

How Asky Helps

Asky helps you measure, understand, and improve your brand’s visibility in AI-generated answers.

Measure AI visibility

Track where and how AI systems mention your brand across relevant prompts. Understand which topics your brand is associated with and how your visibility compares to competitors.

Identify improvement opportunities

Asky highlights opportunities to strengthen your AI presence across three areas:

• Content - Build authority in topics you want to be known for
• Technical - Ensure your website is easily understood and used by AI systems
• Ecosystem signals - Engage where relevant industry conversations happen

Take action and improve

Create and publish optimized content directly through Asky integrations to strengthen your presence in AI responses over time.

By continuously monitoring AI responses and optimizing your content, Asky helps you systematically improve your visibility across AI search systems.

Core Capabilities

AI Search Monitoring

Track when and how AI systems mention your brand:

• Multi-platform tracking: Monitor ChatGPT, Claude, Perplexity, and Google AI Overviews simultaneously
• Search term tracking: Set up prompts for queries relevant to your business
• Real-time responses: See actual AI responses to your tracked queries
• Citation tracking: Understand which sources AI systems cite when mentioning you
• Sentiment analysis: Gauge whether mentions are positive, neutral, or negative

Competitive Intelligence

Understand your position relative to competitors:

• Competitor tracking: Monitor how competitors appear in AI responses
• Share of voice: Compare mention frequency across brands
• Auto-discovery: Automatically identify competitors mentioned alongside your brand
• Categorization: Organize competitors as Direct, Indirect, or Partners

Crawler Tracking

See when AI systems access your website:

• Bot detection: Track GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, and other AI crawlers
• Real-time logging: See crawler activity as it happens
• Path analysis: Understand which pages AI bots find valuable
• Live retrieval tracking: Detect when ChatGPT fetches your content in real-time to answer questions

Content Optimization

Create content optimized for AI discovery:

• AI-powered workflows: Generate blog posts, articles, and case studies
• Technical audits: Analyze and improve your website’s readability and structure
• Publishing integration: Publish directly to WordPress or Webflow
• Content library: Manage all your content in one place

Knowledge Base

Manage your brand information:

• Brand profile: Define your brand name, description, industry, and target audience
• Keywords: Manage terms you want to be associated with
• Website pages: Track your content inventory and embeddings
• Auto-analysis: Asky automatically analyzes your website during onboarding

Why AI Search Optimization Matters

AI assistants are rapidly becoming a primary interface for discovery, research, and decision-making.

Instead of reviewing ten search results, users increasingly rely on a single AI-generated answer.

This shift means brands must optimize not just for search engines—but for AI systems that synthesize and recommend information.

Companies that understand and optimize their AI visibility today will gain a significant advantage in the next generation of search.

Next Steps

Ready to get started? Follow the Quickstart guide to set up your first brand and prompts.

Or dive deeper into Key Concepts to understand the terminology used throughout Asky.