Over 70 Characters

What This Means

Pages which have <h2>s over 70 characters in length. There is no hard limit for characters in an <h2>, however they should be clear and concise for users and long headings might be less helpful.

What Triggers This Issue

This issue is triggered when a page has an <h2> heading exceeding 70 characters in length. For example:

<h2>This is an Example of an Excessively Long h2 Heading That Might Not Be User-Friendly</h2>

How To Fix

Write concise <h2>s for users, including target keywords where natural for users – without keyword stuffing.

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