Brand Profile

Your Brand Profile is the foundation for all Asky features. It defines who you are, what you do, and what terms you want to be associated with in AI search.

Overview

The Brand Profile contains:

• Company information (name, description, industry)
• Target audience and market
• Keywords you want to rank for
• Website and domain data

This information is used across Asky for:

• AI search monitoring
• Content generation
• Competitive analysis
• Citation tracking

Accessing Brand Profile

Go to Knowledge Base → Brand Profile in the sidebar.

Profile Sections

General Information

The General tab contains core brand data:

Brand Name

Your brand name should be:

• The name AI systems would recognize
• Consistent with your website and materials
• The name customers use to refer to you

Descriptions

Short Description (500 characters): A brief summary used in quick references. Focus on:

• What you do
• Who you serve
• Key differentiator

Detailed Description (2,000 characters): A more comprehensive overview including:

• Company background
• Product/service details
• Value propositions
• Use cases

Brand Aliases

Alternative names or variations that AI systems might use when referring to your brand. For example:

• Abbreviated versions of your name
• Common misspellings
• Former company names

Industry Classification

Select your primary industry. This helps Asky:

• Identify relevant competitors
• Generate appropriate content
• Track industry-specific queries

Key Features

List your main product features or benefits:

• What makes you different
• Core capabilities
• Primary value propositions

Target Audience

Describe your ideal customer

Primary Market

Your main geographic market:

• Country or region focus
• Helps target AI queries geographically
• Affects competitor identification

Keywords

The Keywords tab manages terms you want to be associated with. Keywords are used for:

• Social discovery (finding relevant Reddit discussions)
• Content optimization hints
• Engagement recommendations

Generating Keywords

Click Generate Keywords to have AI analyze your brand information and suggest relevant keywords automatically.

Adding Keywords Manually

1. Click Add Keyword
2. Enter the keyword or phrase
3. Click to save

Keyword Best Practices

1. Be specific: “CRM for startups” is better than just “CRM”
2. Include variations: Add both “project management” and “PM software”
3. Add long-tail: Include specific use case phrases
4. Regular review: Update as your product evolves

Updating Your Profile

When to Update

Update your profile when:

• You launch new products or features
• Your target audience changes
• You enter new markets
• Your positioning evolves
• Company information changes

Existing data (past monitors, content) is not retroactively changed.

Next Steps

• Manage your content inventory in Website Pages