Missing Self Reference

What This Means

URLs missing their own self referencing rel=”alternate” hreflang annotation. It was previously a requirement to have a self-referencing hreflang, but Google has updated their guidelines to say this is optional. It is however good practice and often easier to include a self referencing attribute.

What Triggers This Issue

This issue is triggered when URLs lack their own self-referencing rel=”alternate” hreflang annotation. For example:

https://www.getasky.com/technical-seo/ Should have the hreflang annotation:

<link rel="alternate" hreflang="en-gb" href="https://www.getasky.com/technical-seo/" /> As well as annotations for other regional variants.

How To Fix

Consider adding a self referencing rel=”alternate” hreflang annotation as Google still describe this as best practice in their documentation.

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