Content Opportunities
Content Opportunities helps you identify content opportunities by analyzing what’s performing well in AI search results. By examining citations, competitor content, and high-performing sources, Asky reveals gaps in your content strategy that you can fill to improve AI visibility.
How Content Opportunities Works
Asky analyzes AI search responses to understand what content gets cited and recommended. This data is then semantically matched against your existing content to identify opportunities.
The Process
- Citation Analysis: Asky tracks which sources AI platforms cite when answering queries relevant to your brand
- Competitor Content Review: Content from competitors that appears in AI responses is analyzed
- Semantic Matching: Your existing content is compared against high-performing content
- Gap Identification: Missing topics, angles, or depth that could improve your AI visibility
Accessing Content Opportunities
Go to Opportunities → Content in the sidebar.
Competitor Content Analysis
When competitors appear in AI responses, Asky analyzes why:
- Topics covered: What subjects are they addressing?
- Content format: How is their content structured?
- Unique angles: What perspectives are they offering?
- Citation sources: Who are they referencing?
Content Gap Identification
The core value of Content Opportunities is finding gaps:
| Gap Type | Description |
|---|---|
| Topic Gaps | Subjects your competitors cover that you don’t |
| Depth Gaps | Areas where competitors go deeper |
| Format Gaps | Content types you’re missing (guides, comparisons, etc.) |
| Freshness Gaps | Topics where competitors have newer content |
Content gaps are opportunities. Each gap represents a chance to create content that could improve your AI search visibility.
Semantic Matching
Asky uses semantic analysis to compare content meaningfully:
How It Works
Rather than simple keyword matching, semantic analysis understands:
- Topic similarity: Are you covering the same concepts?
- Intent alignment: Do you address the same questions?
- Depth comparison: How comprehensive is your coverage?
- Angle coverage: Are you missing perspectives?
Your Content Inventory
Content Opportunities analyzes content from:
- Your Content Library
- Website pages in your Knowledge Base
- Published content on connected platforms
Integration with AI Search
Content Opportunities connects directly to your AI Search data:
From Responses to Opportunities
- Monitor queries track AI responses
- Responses reveal what content gets cited
- Citations are analyzed for patterns
- Patterns inform content opportunities
- Opportunities appear in Content Opportunities
Closing the Loop
The goal is to create content that improves your visibility in AI responses:
- Discover gaps through Content Opportunities
- Create content to fill gaps using Workflows
- Publish to your platforms
- Monitor AI responses to see impact
- Iterate based on new insights
Best Practices
Quality Over Quantity
- Focus on creating comprehensive content for key gaps
- Depth and quality matter more than volume
- One excellent piece beats multiple thin articles
Competitive Awareness
- Monitor when competitors fill their own gaps
- Watch for emerging topics in your industry
- Stay ahead of trends appearing in AI responses
Coming Soon: Content Health Analysis
Future updates will add content health scoring, including readability analysis, structure evaluation, and optimization recommendations for existing content.
Next Steps
- Review Technical Opportunities for SEO health
- Manage created content in the Content Library