Missing

What This Means

Pages which have a missing page title element, the content is empty, or has a whitespace. Page titles are read and used by both users and the search engines to understand what a page is about. They are important for SEO as page titles are used in rankings, and vital for user experience, as they are displayed in browsers, search engine results and on social networks.

What Triggers This Issue

This issue is triggered when a page has a missing title element, the content is empty, or contains only whitespace. For example:

<title>
</title> Or: 
<title> 
</title> Or a missing element entirely.

How To Fix

It’s essential to write concise, descriptive and unique page titles on every indexable URL to help users, and enable search engines to score and rank the page for relevant search queries.

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