Below 400 Pixels
What This Means
Pages which have meta descriptions much shorter than Google’s estimated pixel length limit. This isn’t necessarily an issue, but it does indicate there might be room to communicate benefits, USPs or call to actions.
What Triggers This Issue
This issue is triggered when a page has a meta description much shorter than Google’s estimated pixel length limit. For example:
<meta name="description" content="Welcome to our site.">How To Fix
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
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