Below 70 Characters
What This Means
Pages which have meta descriptions below 70 characters in length. This isn’t strictly an issue, but an opportunity. There is additional room to communicate benefits, USPs or call to actions.
What Triggers This Issue
This issue is triggered when a page has a meta description shorter than 70 characters in length. For example:
<meta name="description" content="Welcome to our site.">How To Fix
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
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